People used to buy a newspaper and that was their portal to the world. Information got pushed.
But customer behavior changed. People go for what they value and cherry-pick what they read. Cherry picking is a constituent part of the Internet.
Everyone kind of knows it, but many content providers are still reluctant to act radically and serve their users the way they want it.
Information got pushed – now it is getting pulled. The approaches to serving users couldn’t be more different. Creating high-quality content is not enough. For our customers two approaches have proved to be useful: Provide easy access to the content and use social media only as a marketing channel, not as a share point for free content for users, i.e. avoid kowtowing to the user.