The surprising economics of the single article

Publishing is mostly stuck in a rut, continuing to focus on how to source predictable, recurring revenue.

While a paywall may work for media giants like The New York Times or the Washington Post, most publishers aren’t going to see a significant benefit. Low friction purchasing models, however, have extremely attractive unit economics, making them more profitable, from a long term perspective.

And the math backs it up – take a look at a few examples in my full article here.

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