Content creators face a serious dilemma, with platforms taking away traffic to news and content sites, and ad blockers slashing ad revenues. This has forced content creators to consider direct revenue from readers as a way to gain back control. In this blog post, I review some of the more popular ways to generate reader revenues – from hard paywalls to contributions to Laterpay’s own solution.
- Hard paywalls restrict access to any content on a site, leaving users no choice but to subscribe. Deeply unpopular, paywalls of this kind are not commonly used today.
- Metered paywalls allows a user to consume a set number of articles for free before being required to subscribe, butare only really viable for large-scale operations.
- Ad-free options offer users a version of the site without any advertising – if users don’t subscribe to the ad-free offering, they are forced to turn off ad blockers. This puts the choice of how to consume content in the user’s hands.
- Micro-subscriptions, or freemium models, offer a mix of free and premium paywalled content. They attract users with free content and convert them to subscriptions with premium content.
- Contributions leverage users’ dislike of paywalls and ads to encourage them to support their favorite content sites and quality journalism.
- Laterpay covers many of the earlier options with a unique focus on a frictionless user experience. Laterpay addresses many of the struggles publishers and content creators have had with paywalls and gives users the choice of how to consume content.