See what I’ve had to say to industry-leading publications.
- Low-friction models gaining traction to supplement magazine subscription strategiesAs FIPP’s Digital Subscription Snapshot shows, publishers are determined to make reader revenue models work. Research shows that readers are becoming more comfortable with paying for content, yet, research also […]
- The Digital Publishing IOUWhat keeps consumers from clicking through to content? They want to get into the content, and are willing to do so if they don’t have to wait so long to […]
- Getting Customers Past The Worst Part Of Online RegistrationTL;DR – There is an art to getting people to sign up and pay for anything these days. Registration remains the biggest point of friction – a registration flow that […]