Google closing the Incognito loophole is an opportunity, not a disaster

Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with the aftermath of closing the Google Chrome’s Incognito mode loophole gives publishers the chance to embrace more user-centric models and engage directly with their audience in order to generate revenues from readers while also protecting their privacy.

Key Points

  • Many digital publishers claim that closing the Google Chrome’s Incognito mode loophole undermines the industry’s efforts to prevent people from circumventing a publication’s paywall.
  • But Chrome is just doing what it should do: protecting the privacy of Incognito users.
  • Users want their privacy, and most Incognito use is to avoid ad tracking, not paywalls.
  • If closing the loophole does threaten the future of paywalls, then it’s an opportunity for publishers to explore alternative reader monetization options that are more effective and user-centric.
  • Consider this a blessing – if metered paywalls aren’t working out for a publisher, now is the time to figure out what will work.
  • This comes down to something that I have been advocating for some time – focusing on a business model that is user-centric, making the consumer of content the top priority.
  • Ask readers for more direct revenue – but more on their terms. Engaging readers by offering them the content they value, in terms that are acceptable to them, will be key to longer-term profitability.

Check out my full article here.

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