For the past few years, the industry has been working through a regular cycle of taglines and keywords, and I predict that the industry will now turn to embrace user […]
How Do You Sell Content to an Audience That Controls the Narrative?
Author: Cosmin
Publishers Are Missing the Point: Private Browsing Isn’t a Roadblock, It’s a Road Map
With the latest update to Apple’s Safari browser preventing sites from detecting when visitors have private browsing enabled, publishers are once again up in arms that a major platform is […]
Low-friction models gaining traction to supplement magazine subscription strategies
As FIPP’s Digital Subscription Snapshot shows, publishers are determined to make reader revenue models work. Research shows that readers are becoming more comfortable with paying for content, yet, research also […]
The Danger of Zero-Sum Publishing – For Me to Win, You Have to Lose
Users already spend their media budget on multiple subscriptions, including streaming services like Netflix, Spotify etc., as well as some news publications. But they don’t want more of the latter. […]
Audiences Value Local Media, But Aren’t Paying For It
It’s no secret that the industry as a whole – and local media particularly – is struggling to move away from ads and make the shift to digital. Financially, many […]
Leveraging the power of communities: How local journalism is ahead of the game
The challenges local news publishers and newsrooms face are more prominent than ever due to an increasingly digital environment dominated by major platforms and mobile, but they also have distinct […]
You’ve Built an Audience, Now What?
It’s no small feat to consistently produce content that people want to consume and to generate a base of readers among millions of content sources – in fact, it’s an […]
Google closing the Incognito loophole is an opportunity, not a disaster
Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with the aftermath of closing the Google […]
Geofencing as a New Tool to Monetize Content
Geofencing enables publishers to effectively build a fence around their core market, providing content or access for free, but requiring anyone outside that market to pay for access. Publishers who […]
Rise of the Super Aggregator and the User-Centric Experience
When it comes to Super Aggregators, Apple News is of course making all the waves, but we should expect there to be others. This new breed of aggregator will reach […]