Apple Pay enables customers to pay with their mobile phone, by simply placing their iPhone close to a NFC terminal and by authorising the payment with their fingerprint. Apple Pay serves as a wallet for organizing several credit and debit cards.
Customers and users will love Apple Pay, because they can pay for what they buy with a fingerprint.
Privacy advocates are going to love it because no credit card data or customer data will be going back and forth during the regular payment process.
Apple is going to love Apple Pay because they will collect a small fee for every transaction, and because they don’t have anything to do with their customers’ personal data or payment data.
If we want to understand Apple Pay, we have to look at four different areas:
Two from the customer’s point of view, two from an expert point of view. If you are interested in the details, please see the lower part of the article.
1. Paying with Apple Pay from the customer’s perspective, because that is all customers get to see in their daily usage.
2. The registration process from the customer’s perspective, for this is the basis for Apple’s cooperation with banks.
3. The Magic behind Apple Pay, Part 1: What happens in the background when a customer registers?
4. The Magic behind Apple Pay, Part 2: What happens in the background when a customer pays for something?
1. This is how you use Apple Pay in your daily life.