The internet is a perfect service platform, but it has opened up such a vast variety of options that it also has produced an equally large array of uncertainties. It is impossible to avoid them. The goal is to learn through them and to live with them.
Startups are the best example to illustrate how that works.
Anyone who adapts to the universal service orientation of the internet will be able to make money on the internet. So the question to be asked by any content vendors is this: “How do I serve my users with my content in such a way that they will see it as a service, and that they will see a clear benefit that they will be prepared to spend money for?”
A daily struggle for survival
From day one startups have to live and learn in the classroom of applied Darwinism: highest flexibility, constant adaptation, struggle for survival, whereby “struggle for survival” is defined as making it to the next round of financing.